Start with the output
A share button is not a growth strategy.
Define the thing creators will proudly send into the world. Then map the behavior it triggers, the value it returns, and the reason to come back.
01 / Product
Name the output a creator is proud to publish before you spend a minute on acquisition.
02 / Growth
Map what a shared output unlocks for the next person—and why they enter the loop.
03 / Monetization
Connect revenue to a sharper outcome so monetization strengthens the system instead of stopping it.